who we are
The Kenmore brand truly is 100 years of trusted performance. We’re backed by exclusive features and innovations that no other brand can bring. We deliver products that perform at a high level across the home, to get the job done right the first time. And we're always evolving to help you cook, clean and live better.
It’s not just a line, but our reason for being. Ensuring the day-to-day is taken care of with innovations to improve consumers’ lives. That means faster cooking, better cleaning and more living. It’s that same trusted performance that has earned our brand recognition for excellence and satisfaction year after year.
check out our trophy case
We’ve received awards from Consumers Digest, Reviewed.com and Women’s Choice.
more ways to perform
No two homes are the same. That’s why we believe appliances should never be a “one size fits all” experience. We make diverse products with a broad offering of features and innovations for every kind of home and involvement level across our Kenmore?, Kenmore Elite? and Kenmore PRO? brands.
We don’t push innovation for innovation’s sake. We embrace change that’s inspired by everyday needs, with features that are practical and useful. From ideation to the sales floor, we stand by clever adaptation, evolution and design as a means to cook and clean better — and live more.
“The Kenmore team takes the best of what other manufacturers have to offer. Then they identify unmet needs and insights to make them even better...to optimize and customize the best-performing appliances in the industry. Only then are they worthy of the Kenmore name.”— Peter Boutros, President, Kenmore, Craftsman and DieHard Brands
over 100 years, in the lives of over 100 million Americans
We didn’t become experts on the home overnight, we’ve been presenting new features and innovations across the country for over 100 years. Look through our history to see how we’ve put Trusted Performance to the test.
We stand behind our products before, during and after purchase. Our goal is to make sure that they’re easy to buy and easy to own. And we’re always looking forward to hearing feedback on how we can improve our experience.